During the period of May 2006 through January 2007, over 6,400 Getaway Station vacation packages were sold. From these sales, our integrated marketing campaign achieved an email capture rate of 80% (nearly triple our standard field email capture).

Of the total vacation packages sold in 2006, over 55% of all customers signed into the web site. Once online, the web site realized a 30% conversion rate from sign in to booking. On average, 60% of those who book a mini-vacation travel date will eventually tour. However, Bluegreen Getaway Station consistently converted over 73% of scheduled arrivals into tours.